Säfsen

The ski resort Säfsen gave us the task of developing their brand communication. As part of the work, we wanted to differentiate them from the larger destinations and the result was the new brand concept “The children's own ski resort”. To deliver on the new concept, challenges in every slope were built based on the philosophy that play is the best way for children to learn to ski. And to make skiing even more fun, all challenges were given new names, their own logos, and small concept worlds that were conveyed on playfully designed signs.