Ge blod

How do we forge a loyalty program for blood donors that not only motivates our existing donors to keep coming back but also inspire others to join this noble cause? We wanted to make sure everyone stayed healthy and didn't feel too much pressure. So, we used gamification and leveraged your individual donation data to craft an awards system. This approach wasn’t just about numbers; it was about recognizing each contribution, celebrating every donor, and building a community united by the life-saving act of blood donation.

Art Director: Linea Lindström
Copywriter: Martin Preis
UX-designer: Tim Hatz

Account Managers: Dan Berggren & Jonas Landgård

Year: 2023
Agency: Haus