HR+ by Visma

In 2023, the Visma Group decided to transition from a unified Branded House to a multifaceted House of Brands. As part of this change, HR+ has introduced its own visual identity.

The first letter in HR+ logo is designed to be expandable, reflecting the system's tailored flexibility. Just like the flexibility of the letter, HR+ solutions can expand and adapt to meet the unique needs of each client. Similarly, the headline font mirrors and enhances our core principle of flexibility, thus becoming a central element in HR+ communication.

Art Director & Designer: Linea Lindström
Creative Director: Jakob Westman
Copywriter: Martin Preis

Motion Grapichs: Daniel Rosquist & Linea Lindström
Profile Font: Jan Charvát, Renegade Fonts 

Account Manager: Dan Berggren
Producer: Hilda Carlsson

Year: 2023-2024
Agency: Haus