Medvind WFM
by Visma

In 2023, the Visma Group decided to transition from a unified Branded House to a multifaceted House of Brands. As part of this change, Medvind WFM has introduced its own visual identity.

By using interconnected geometric shapes, we created a pattern wich symbolizes how Medvind WFM masters the complexity of workforce management. This visual theme emphasizes how the right resources are put together, like puzzle pieces, to create a well-functioning operation.

Together with color, typography, and shape, we wanted to elevate Medvind WFM from a perception of older technology to a business that stands at the forefront of automation and AI.

Art Director & Designer: Linea Lindström
Creative Director: Jakob Westman
Copywriter: Emma Hedestig

Account Manager: Dan Berggren
Producer: Hilda Carlsson

Year: 2024
Agency: Haus

In 2023, the Visma Group decided to transition from a unified Branded House to a multifaceted House of Brands. As part of this change, Medvind WFM has introduced its own visual identity to reflect its leadership and specialization in work force management.